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Why a Business Directory Listing Can Be Beneficial To Your Business

Online business owners know the importance of staying visible, especially considering just how much competition there is on the internet. One of the best ways you can choose to improve your online presence and visibility is business directory listing. When your business is listed on a web directory, then you have increased visibility on the search engines. Fortunately, there are free directories you can get listed on to enjoy the visibility advantage and many other benefits.

1. The directory listing reaches new investors and partners, expanding your business in the process. The truth is that when investors are looking for businesses they are interested to work together with, they will turn to the business directories first. This means if you are listed, then your chances of finding good partners and investors are highly increased

2. Web directory listing makes your business easily accessible because of the improved online visibility. Customers conducting local searches will easily find you in their results and this will definitely be good for your business. When the business is listed, a huge number of potential customers who were not aware of your existence finally become aware and this gives you an advantage as a business.

3. When you list your business, you also get the chance to give your customers the full details of the local business. The good thing about the directories is that they offer you the chance to include all important details like your business location, types of services offered, product name and your contact details too. It also offers you an easy way of driving them directly to your business website because you can include a URL link in your contact page or road map. It simply grows your market reach raising your profit scale margin considerably.

4. A good web directory listing will also offer you link popularity in that you get to enjoy quality, relevant and many inbound links from different other websites. This is very important when it comes to improving your search engine rankings. When you choose a good directory, you improve link popularity of the website and this will help you draw continuous and valuable traffic.

5. It is also made possible for your business to generate targeted traffic when you are in a business directory. This is because submissions to the directory expand the business website and this in turn drives the high quality traffic flow from users most interested in the services you have to offer. Proper listings ensure that you only attract traffic that will be converted as you wish for it to be because you attract only those truly interested in what you are offering.

6. Another benefit of having your business listed on a web directory is that you get direct marketing exposure. Through the listing you reach a large demographic enabling more and more people to find the business and get the services or products you are offering in the market. The free web directories particularly offer you valuable exposure that can grow your business at no cost at all.

5 Keys To Unlocking The Secret To A Successful Online Business

The Way Most People Look At Online Business

Many people start an online business, or any small business that doesn’t require a huge amount of start-up capital, and then just… give up! What’s worse, they blame the business model saying, “Oh, that thing doesn’t work”.

What’s really funny to me is that a lot of people lump an online business into the likes of network marketing, or multi-level marketing models, which is distinctly not true at all!

It’s just their ignorance of the subject showing!

My mentor and online marketing expert says there are primarily 5 keys needed to create a sustainable online business.

So What Are the 5 Keys To Unlocking the Secret To A Successful Online Business?

Key #1: It’s A Business Not A Hobby

You must differentiate between earning a living online and making money online. Earning a sustainable income involves learning the business of how to provide more value to people online, whereas making money online involves chasing the “new thing” to hit town, or that get rich quick scheme your neighbor is doing. You know, that deal that says, “You can become a millionaire for $99.95!” Generally, opportunity seekers.

It’s important to learn the skills required to build and operate a successful business. It’s like the difference between flying a simulated plane program and flying a real plane. You wouldn’t expect to jump into a real plane and just.. fly… would you? Of course not! You need to learn how to fly a plane successfully, from an expert!

Why would you expect to just “know” how to build a profitable online business? You need to learn from someone, preferably an expert! Always choose to learn from someone who is experiencing the success you want. Never from someone who just teaches theory.

Key #2: Be Prepared To Take Action And Get Started

No experience is necessary to start learning how to build an online business. You really just need to be teachable!

There is no age requirement. In fact, the average age of students in one cutting edge online business training platform is 48. There are students ranging from 16 through 75.

The only thing really required is that you have a strong work ethic and a big dream.

A great business training program should consist of plug and play style training modules, including a personal success blueprint.

You should be able to work in these modules at your own pace and have access to live and recorded training workshops.

The best advice is to use the 80/20 rule for training.

You should spend 20% of your time learning and 80% of your time applying that knowledge.

Too many people can get stuck in training mode and never take a step into action. Also called, “Information Constipation”.

Not using the 80/20 rule leads to overwhelm, and overwhelm doesn’t lead to action.

Key #3: Provide Proper Value

In order for you to stand out, and not be mistaken for one of those less than authentic individuals that you can find online, or anywhere really, you need to provide value, real value to your prospective customers.

When you provide real value to people you don’t have to talk them into anything using phony language. Just be yourself, be genuine.

Real value consists of providing the tools and information your prospects need to help them make an informed decision and improve their life.

Key #4: Learn How To Drive Traffic

Many folks believe that if you build it (a slick website) they will come (people by the dozens!). Unfortunately it’s not that simple.

A new website is like a new brick and mortar shop tucked away in a dark little part of town that nobody knows is there.

You have to learn how to “drive traffic” to your website. This is the “meat” of any good business training, and is the cornerstone of an online business. No traffic = no sales

Key #5: Learn How To Convert The Traffic

Learning how to convert traffic is about providing the right offer.

Providing the right offer is about solving your prospective customer’s problem.

We all have a problem, (some of us way more than one!) something that keeps you awake at night, or that you tend to worry about.

It could be mounting medical bills, or the fear of illness and how it could impact your life, the job market & job security, sending kids to school, helping aging parents, not enough retirement income, the list goes on… and on.

Part of the education process is learning about people, how to communicate, how to help them solve their problems, along with the process of buying.

Side note: The beauty of developing an online business is that you can sell your own products or somebody else’s products as an affiliate marketer. Or, with the right guidance and education, you could discover what you are really passionate about and build a business around it. It really is possible for anyone to build an online passion business.

I would add one more key to these 5.

I would add that you have to want to help people. If you are only interested in making money you will be building your business on shifting sand rather than a solid foundation.

Not that there is anything wrong with making money, but it shouldn’t be the primary reason to be an entrepreneur.

Being An Entrepreneur

Being an entrepreneur is more about building something, helping people, and changing their lives. It’s solving a problem. Being innovative. Be someone who wants more than just to change one life, theirs! Be someone who can have an impact on the world by just being honest, authentic and caring.

Patience Is a Virtue Required When Growing A Business

Starting a business is exciting and comes with visions of freedom, money, and all the perks of owning a successful business. The excitement propels us into goal setting sessions, online research for blogs and websites platforms, and reading stories of other successful entrepreneurs that started out with the bare bones as we will. These stories tell tales of success and money out there just waiting for us if we would just believe. The reality is, yes the business is out there for the taking, but it will take a lot of hard work and patience to reach the level of freedom, perks and money that we dream and read about. So how do we manage our expectations and display patience as we grow our business?

Look Before You Leap. How do you look before leaping? A business plan! One that lays out your mission, your financial leap required, how you will market the business, future growth, etc. because if you leap before looking to see how you might land, you’ll be bouncing all over the place. Your focus will be off and you will end up trying to sell to everyone when your product or service may better serve a niche market. The business plan will also encourage you to patiently research whether there’s even a need for your offering or if you need to tweak your services for more success. It will also give you an idea of the amount of work you will need to put into starting and growing the business. Looking before leaping will save you from losing money with bad decisions and wasting time on a business that will not succeed because there’s no real groundwork.

Remember Work First, Success Later. Once you have a solid, realistic business plan to build from, make sure you examine your expectations. Most businesses are not financially successful right away. It takes time to build your mailing lists, get exposure, network, and connect via social media and you have to build relationships with people before they will consider purchasing from your business. Accept that more will be required than setting up a website, joining a networking group, or posting and tweeting our way to instant success. We have to patiently put the work into growing the business and its credibility to future customers, and the success will follow.

Work-Life Balance. Being patient as the business grows means it will be very important to practice balance. If you don’t keep yourself balanced, the excitement and work involved with growing a business will affect your family life. You can minimize the impact by setting boundaries in your business and family life. Make sure your family knows when you’ll be working on business tasks and set realistic goals for completing business tasks each day. Your business should also have dedicated office hours – for your clients and yourself so you know there is a beginning and an end to your business day. Accept that there will be times you have to spend away from the business to keep yourself balanced.

Owning your own business can be very rewarding if we are patient, manage our expectations and make a solid effort to balance our work and family life. Be sure to keep your business goals clear, follow your business plan closely, and be willing to do the hard work required. Avoid falling into the trap of creating un-realistic time goals by not allowing enough time for the things you absolutely must accomplish. Most of all, be patient with yourself, stay focused, and experience the joy as your business grows to success.